Outreach Program Plan

Fundraising Overview

A program based on industry standard fundraising techniques accomplishes the task of raising critical funds in a competitive race, while identifying our base of support through traditional targeted outreach, often simultaneously. Every registered voter living in-district will have their donations qualified for matching funds. Focusing on a neighborhood issue with wide support, particularly among the more affluent households, gives us the best impact and results; however, small dollar donations from working class households are welcome, particularly with the current 8-to-1 public match. This is especially important because we need a higher density of doors in fundraising as compared to traditional outreach.

A 6 to 8 week door to door campaign will send 240 five-hour shifts into the field. This effort will produce over $27,000, with $18,500 as matchable contributions. In total this campaign will identify 3000 positive voters, accumulate 2,000 signatures to our local issue-based petition, and provide $164,000 in campaign funds including the public match. Our issue-based petition is a unique set of questions specifically geared to the Council District, with a call to back up the signature with a modest contribution to the campaign. We can accept cash, checks, or credit card donations. An immediate credit card donation as well as a verified personal check to the campaign are the most likely to qualify for matching gifts.

Program Breakdown

240 total shifts over 6-8 weeks
Average raised $115 / shift
66% of contributions qualify
$27,600 raised in immediate unrestricted funds
$164,000 raised in public matching funds

Shift Breakdown

80-100 doors / 5 hour shift (or 200-250 phone calls)
$80 / day quota (over a 2-week period)
5 contributions / day (66% must qualify for matching)
Minimum donation of $10
Average donation of $20-25
Pay rate of $20 / hour

Field Management

5 in-field shifts / week
$160+ raised and 5 contributions / day
Votebuilder / BOE data management
Field Staff recruitment and training
$1,200+ / weekly rate

Campaign Finance / Public Matching Funds Management

Quality control: Campaign contributions
Qualified Advisor on Campaign Finance and C-Smart rules and regulations
Data management of donors
Avoid the penalties and increase the % of matching contributions
$1,000+ / weekly rate

Field Outreach (non-fundraising)

While fundraising is critical to running any successful campaign, person-to-person outreach is the key to increasing the potential for support from voters at the ballot box. In the first phase as previously described, we focus on both aspects. During the second phase, which will occur right after petitioning has been completed until Primary Day during a primary race but can be much more flexible when implemented for a general election campaign, we focus solely on individual voter contact. A 6 to 8 week campaign with a total of 240 shifts in the field will knock 16,800 voter households and provide the campaign with 3,000 positive IDs in a first pass. It is critical to make a second pass through the targeted universe in order to ensure an effective density for GOTV. The second pass will knock 12,000 voter households over 185 shifts. The result will be 2,300 more unique positive IDs.

In total, 425 shifts in the field will identify 5,300 positive IDs for GOTV. In order to achieve these results we must consistently layer our message. Our direct voter outreach must match the content and timing of our mailers, social media, robocalls, and media events.

GOTV begins the Friday before Primary Day or Election Day. This short but intense segment of the campaign strictly consists of voters who we ID as positive supporters with the goal of boosting turnout at the polls.

During both Fundraising and Field Outreach, our team also brings back valuable information and feedback from the voting public, helping to hone the campaign’s messaging and effectiveness in communicating throughout the election cycle.

In addition, should the campaign be in need of additional field services pertaining to the gathering of signatures for designating petitions, this can be provided at a cost based upon the amount of time and number of signatures needed.

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